That’s going to look pretty different than an online course based on focus or competition. What if you create an online course but filter it through of teamwork? That’s going to look pretty different than an email marketing strategy based on ideation or analysis. What if you approach email marketing through the filter of relationship-building? The strengths filter makes it easier to see whether one path or another is going to work better for you.īut second, your strengths filter can help you find creative ways to do some of those shoulds and supposed-tos that just feel so meh.
So what happens when we start to use personal strengths as a filter for business?įirst, it becomes much easier to make decisions about what steps to take next. Personal strengths can do the same thing for your business strategy, marketing tactics, or the way you deliver your offer. Your filter might up the contrast or even everything out a bit.
With the tap of a button, you can make the photo go from washed out colors to… black & white, or soft shades of peach and pink, or punchy shades of blues and greens. You upload it to Instagram or VSCO or some fun photo editing app.Īnd then you scroll through the filters until you find one that brings the picture to life. Personal strengths are like a photo filter.
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